PlayOn WA marketing, communication and acknowledgement guidelines 

Acknowledgement requirements for projects that are part of the PlayOn WA initiative

The WA Government provides significant funding through election commitments, grants and to infrastructure projects.

In receipt of funding, organisations must acknowledge this contribution appropriately.

There are a number of ways funding can be acknowledged. These include, but are not limited to:

Written acknowledgement

The WA Government must be acknowledged in all public material developed in relation to the funded project.

Acknowledgement must be:

  • This project is part of the WA Government’s PlayOn WA, an exciting initiative to deliver 2,030 community infrastructure items across WA by 2030.

Logo

The PlayOn WA logo must be included on all print material as agreed with and approved by CITS including but not limited to:

  • facility opening and events
  • promotional material including social and digital recognition
  • brochures/flyers/posters
  • certificates/awards
  • newsletters
  • presentations
  • website.

PlayOn WA logo

PlayOn WA logo

Guidelines for use and correct positioning of the WA Government logo.

Approval for use of the logo should be sent to commsapprovals@cits.wa.gov.au prior to publishing.

Media

All media opportunities should be offered to the responsible Minister in the first instance. Contact the CITS Communications Team at commsapprovals@cits.wa.gov.au to discuss the media and promotional opportunities.

All media releases and promotional opportunities, including social media posts should be sent to CITS for approval prior to being released.

All media releases related to the funded project must acknowledge the WA Government as a supporter as per written acknowledgement above.

The funded organisation should endeavour to gain pictorial, written and/or verbal acknowledgement for the WA Government in all print and electronic media opportunities.

Social media

If you would like to tag the WA Government in your funding acknowledgement on social media, please use the following accounts. Posts on social media should acknowledge the WA Government funding rather than individual departments.

For example:

Construction is now underway at the Sunny Town Pavilion, a key sporting hub in Sunny Town.

The $6 million upgrade is supported by a $2.4 million investment from the WA Government through the PlayOn WA initiative to bring new and refurbished facilities to players, umpires and spectators in Sunny Town.

This project is part of PlayOn WA, an exciting initiative to deliver 2,030 community infrastructure items across WA by 2030.

You can also include the following hashtags at the bottom of your posts:

#PlayOnWA #2030by2030 #sportforall #thrivingcommunities

Facebook

@wagovernment

Instagram

@wagovernment

@CITS_WA

LinkedIn

@Department of Creative Industries, Tourism and Sport

Promotional banners

Below are examples of PlayOn WA banners

Please contact CITS at commsapprovals@cits.wa.gov.au for artwork approval.

PlayOn WA banner
PlayOn WA banner
PlayOn WA banner

During construction signage

Any signage erected promoting the project or informing the public must include the PlayOn WA logo and acknowledge this contribution. Signage should be sent to CITS for approval to commsapprovals@cits.wa.gov.au prior to being erected.

Signage after project completion

A WA Government funded organisation may choose to provide signage or a plaque upon project completion. If so, the PlayOn WA logo should be included and be approved prior to installation. Any signage should be displayed in a prominent place for at least 3 years.

Events and official openings

The responsible Minister, or delegated representative, must be given the opportunity to attend any official sod turning, smoking ceremony, opening or media opportunities related to a project.

As these opportunities arise, CITS will liaise with the relevant Minister’s office, who may also extend invitations to local MPs, or other Ministers if relevant.

The Minister, or delegated representative, must be provided the opportunity to make a speech (if appropriate) and take part in any official procedures.

Verbal acknowledgement

The WA Government will be acknowledged as a major supporter of the project in speeches, interviews and public announcements.

Assistance to CITS

The funded organisation must provide reasonable assistance to CITS to enable research, evaluation, or promotion of the project.

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Page reviewed 03 September 2025