Intro
Image: Yamaji Art Centre, Geraldton. Photo courtesy of Tourism WA.
The vibrant brand reflects the department’s refreshed vision to make Western Australia an extraordinary place to live, work, play, create and explore — where imagination shapes our future.
Centered around relationships, journeys and collaboration the new style draws inspiration from Western Australia’s diverse landscapes, the journeys and pathways of our communities and the relationships we build through collaboration.
It reflects our role in supporting, championing and growing the portfolios of Creative Industries, Tourism, Sport and Recreation, and Multicultural Interests.
Together with the department’s values and priorities CITS is starting 2026 with purpose to deliver exceptional experiences and services that make Western Australia vibrant, healthy, connected and prosperous.
Images: Swimming Whale Shark (Rhincodon typus), Ningaloo Marine Park. Courtesy of Tourism WA; Adrian Dzvuke performing as support act for Coldplay, Optus Stadium, Perth 2023. Photo Samson Makumbe; Optus Stadium, Burswood. Courtesy of Tourism WA.