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A new WA Government funded campaign, ‘Beware of chasing the unicorn’, raises awareness of gambling harm and promotes free, confidential support services that are available for individuals, families and communities. 

The campaign, delivered by the Department of Local Government, Industry Regulation and Safety (LGIRS), uses an entertaining approach to encourage young men to reflect on gambling behaviour and identify situations or patterns where they may be at risk of harm.

The campaign targets young men aged 18-24 which research shows are most at risk. Risk factors include financial stress, social isolation, emotional distress, gambling advertisements, cultural expectations, and exposure to gambling-like activities such as some online games.

Stigma and fear of judgement can prevent people from seeking early support or identifying behaviours in themselves or others that may indicate their gambling is causing harm.

Gambling Harm Awareness Week promotes greater awareness of the warning signs and actions that people can take to prevent and reduce gambling harm and its impact on a person’s self-esteem, relationships, physical and mental health, work performance and social life.

Free and confidential help is available in WA, include a 24/7 helpline, online counselling and face-to-face support. Call the Gambling Helpline on 1800 858 858 or visit www.gambleaware.com.au.

Comments attributed to Lanie Chopping, Director General, Department of Local Government, Industry Regulation and Safety (LGIRS):

“There is no doubt that gambling harm is a complex social issue that not only impacts the person, but their family, friends, workplace and the wider community.

“For many people, using some spare cash to gamble on the races, a football match or the pokies is considered a bit of fun but for some it can quickly turn into a harmful habit.

“The harm can have a ripple effect across all aspects of a person’s life with relationships, mental health and finances being impacted.

“During Gambling Harm Awareness Week, we're encouraging people to reach out if they recognise the signs of gambling-related harm in themselves or someone they care about.”